As Seen In
Diwali Gifts
Soul Tara was selected as one of 20 South Asian-Owned Businesses Have The Perfect Gifts For Your Diwali Celebrations.
See the List →
Diwali on the Hudson
Soul Tara was a proud sponsor of 2025 Diwali on the Hudon.
South Asian Brand Discovery — Soul Tara
A look behind the scenes at Soul Tara.
Read the Full Feature →
2025 Jazba Fellow
The Jazba Collective is a non-profit organization dedicated to elevating South Asian consumer brands in North America by fostering community, providing education, and offering access to resources like retailers and media.
2025 Jazba Fellows →
TiE Nurture: Cohort 4
TiE Nurture is TiE Global’s flagship mentoring program, created by entrepreneurs for entrepreneurs, aimed at accelerating business ventures. Nurture is an initiative by TIE Global that aims to support entrepreneurs and startups with organized mentoring. Whether the entrepreneur is at idea or growth stage, Nurture program can help in validation of idea, refine company pitch and strengthen growth strategy.
Learn More →
2025 Wellness Workshop
JiVA Mental Health & MannMukti UCLA invited Soul Tara to lead a sound bath and fire ceremony for students.
SameSkin Gift Guide
Same Skin is a solutions-driven wellness brand redefining how women relate to their cycles, ambition, and long-term health. A curated selection of lifestyle and wellness brands we love, use, and stand behind.
Gift Guide →
2024 Holiday Market
Showcase of Cornellian-owned online retailers, perfect for gift giving.
Holiday Marketplace →
Journaling Workshop
Women@YouTube invited Soul Tara founder Asmi to lead a guided journaling workshop using Cosmic Starlight.
Diwali Mela
Soul Tara was selected to be a vendor at Google NYC’s Diwali Mela.